disclaimer: this is a spec project
SOFTLY GENTLY
BRAND IDENTITY
GRAPHIC DESIGN
WEB DESIGN
Logo
Website
Instagram Post
Zine
Softly Gently is a social club where members meet to to enjoy outdoor activities. Their mission is to improve the self from within by training and refocusing vitality for meaningful connections through creativity, learning, and exploration.
The Golden Spiral was the inspiration for the logo –the idea of unfolding through creative explorations in relation to the infinite possibilities of learning.
The color palette is muted and soft. The typography is a combination of creative and bookish.
softlygently.com
@softly.gently
WINDOW DECAL OF LOGO FOR RESEARCH AND DISCUSSION MEET IN LOS ANGELES / FEB 23, 2026WEB DESIGN: HOMEPAGEWEB DESIGN: MEMBERSHIP PAGEINSTAGRAM POSTINSTAGRAM POSTPRINT: COMMUNITY ZINEPRINT: A4 POSTER